Infusion Software is a company on the cutting edge of e-marketing. Their business is to provide a web based platform for companies that have thousands of prospects and customers who need to be touched by marketing campaigns. Their product is not a good fit for most commercial brokerages, but the principle marketing ideas they promote are! The list is below:
1. Send The Right Message… To The Right Market… At The Right Time
2. Overcome The Cherry Picking Problem And The Three Types Of Leads
3. Know This–That Timing Is Everything
4. Transform Your Sales From Outbound Hunting To Inbound Harvesting
5. Maintain A Living, Breathing Customer Database
6. Use Education, Repetition And Variety In Your Follow-Ups
2. Overcome The Cherry Picking Problem And The Three Types Of Leads
3. Know This–That Timing Is Everything
4. Transform Your Sales From Outbound Hunting To Inbound Harvesting
5. Maintain A Living, Breathing Customer Database
6. Use Education, Repetition And Variety In Your Follow-Ups
7. Include Personality, Genuineness and Entertainment in Your Marketing
Cold calling is a necessary aspect of commercial real estate in order to build a client database. But, you need to differentiate yourself from other brokers in the way you approach your prospects and clients. Ho do you differentiate yourself? Do you specialize by property type? Whatever it is, that is the message you want to send to your prospects and clients on a regular basis. To see what Infusion is all about browse to http://infusionsoft.com
